Discover WE Soda
Q&A with Alasdair Warren, Chief Executive Officer, WE Soda

Click on the links below to watch each chapter of the video:

Chapter 1 | Tell us about soda ash
Chapter 2 | What makes WE Soda different?
Chapter 3 | What is the purpose of WE Soda?
Chapter 4 | What is natural soda ash?
Chapter 5 | What is driving the increase in demand for soda ash?
Chapter 6 | How does soda ash differ from other commodities?
Chapter 7 | Tell us about your growth plans
Chapter 8 | Tell us about the governance structure at WE Soda
Chapter 9 | As CEO what are your priorities?
Alasdair Warren CEO WE Soda

A global leader in natural soda ash

We sell our products in ~80 countries. We operate modern natural soda ash and sodium bicarbonate production facilities and utilise innovative solution extraction technology. We operate an integrated global production and supply chain to deliver to our customers every day. We aim to maintain and extend our leadership position in terms of production volumes and quality, supply chain reliability, innovation, safety and environmental standards, and have invested almost US$2 billion in our production assets at Eti Soda and Kazan Soda.

5 million Over 5 million tonnes of soda ash and sodium bicarbonate per year
2 billion Almost US$2 billion invested in production assets
2 Production facilities
80 ~80 countries use our product
100 Over 100 customers globally
1,390 ~1,390 employees
Introducing WE Soda video TV commercial

The basics

To improve the understanding of our industry and our business, we commissioned Bloomberg Media to prepare a series of educational media assets. Click on the tiles below to watch some of the social cuts from our media campaign.

What is Soda Ash? Glass logo 2 Where Does Nature Meet Industry?

What is soda ash?

Soda ash is a safe, simple compound used in the manufacture of thousands of products from glass, to cleaning products, pharmaceuticals and food. Civilisations as far back as the Egyptians and the Romans discovered its remarkable properties and it’s been part of our everyday lives ever since.

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Soda Ash trona ore
Eti soda WE Soda production facility

Our mission and strategy

Our mission is to challenge the status quo, to innovate and to excel in everything we do.

Strategically, we aim to maintain and extend our leadership position in the global soda ash industry in terms of production volumes, product quality and supply chain reliability, technology and process innovation and in safety and environmental standards.

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Operating responsibly

We operate to the highest product quality, environmental and safety standards around the world.

We execute in a responsible and sustainable way, with the lowest environmental impact whilst supporting and investing in the communities in which we work, creating a positive impact for our employees, our customers and for the communities in which we operate.

Vineyards grapes hills landscape